Welcome to ANNXU, where modern femininity converges with bold independence. Our designs represent the duality of womanhood—delicate yet courageous, free yet grounded, embodying strength and softness in perfect harmony.

At ANNXU, jewelry is more than just an accessory; it is a sculptural art form, worn on the body as a reflection of the wearer’s deepest emotions and personal essence. Guided by the brand philosophy of "STRONG, SOFT," ANNXU seeks to create pieces that convey not only freedom and independence but also the understated elegance of women’s timeless beauty.

Every design tells a story of resilience, grace, and the quiet strength that defines modern femininity.creations bring you back to a place of serenity, ultimately forming a circle of calm within your heart.

Xu Anyi, the visionary designer behind ANNXU, channels her passion for art and life into every piece she creates. With a relentless pursuit of discovery, Xu’s designs explore the complexities of female identity, capturing both the strength and softness that define womanhood.

She is deeply invested in the emotional connection between jewelry and its wearer, crafting pieces that resonate with vitality, grace, and modern elegance. Xu’s creative work is fueled by her keen fashion sensibility, unique perspective, and strong appreciation for the nuances of life.

The conception of ANNXU is rooted in a deep exploration of the emotional language of jewelry, transforming simple materials into profound expressions of femininity, power, and freedom. Xu Anyi’s creative process is informed by her ability to blend traditional influences with contemporary techniques, resulting in jewelry that speaks to both the past and the future. ANNXU's design philosophy emphasizes the balance between strength and softness, where each piece is conceived not merely as an adornment, but as a sculptural object that embodies both personal and universal stories.

In her collections, Xu incorporates a variety of intricate techniques, including burnished metal, sculptural layering, and the use of precious stones to create jewelry that feels alive with meaning. Each piece is more than just beautiful; it has a purpose and a message. Whether drawing from the imagery of feathers as symbols of freedom and grace or channeling the strength of dragon scales, ANNXU’s creations are deeply connected to cultural stories and emotions. The interplay of these elements is key to Xu’s vision: jewelry that doesn’t simply exist but interacts with the wearer, offering an intimate spiritual connection.

ANNXU’s jewelry is also designed to be more than just an accessory; it is a form of personal empowerment. The pieces serve as reminders of the strength and grace inherent in the wearer, inviting them to express their identity through the art of jewelry. The duality of strength and softness—capturing both the visible and the invisible aspects of femininity—is at the heart of ANNXU’s design philosophy. Every collection tells a story of womanhood, whether through the quiet grace of feathers or the protective symbolism of dragon scales.

Xu Anyi's commitment to blending tradition with modern aesthetics has made ANNXU a brand that stands out not only for its artistic value but also for its ability to resonate deeply with those who wear it. Her designs inspire women to embrace their power, identity, and femininity with confidence and grace.

ANNXU’s collections transcend the conventional understanding of jewelry by seamlessly blending sculptural artistry with modern fashion. Each collection explores different themes, emotions, and stories, creating wearable pieces that carry deep meaning and cultural significance.

The "Feathers" collection draws inspiration from the ethereal beauty of feathers, symbolizing freedom and grace. Through the use of burnished metal and sparkling zircon stones, this collection captures the delicate yet powerful image of a woman’s spirit—free, unbound, and unafraid to soar.

In the "Dragon Scale" series, ANNXU brings the ancient symbolism of dragon scales into the realm of contemporary jewelry design. Each piece weaves together the strength and protection of the dragon, using intricate metalwork and the interplay of pearls and zircon stones to convey both the power and warmth of the mythical creature. This collection speaks to the idea of guardianship and the enduring strength of womanhood.

The "INFINITY" collection explores the infinite possibilities of choice, where every decision shapes the course of life. Through abstract forms and flowing lines, this collection represents the limitless potential of every individual, showcasing the beauty of possibility and the unity of spirit.

ANNXU’s "幻" (Fantasy) series is an artistic exploration of texture and form, blending fantasy with intricate craftsmanship. With a focus on movement, light, and shadow, the pieces in this collection evoke a dreamlike quality, capturing the fleeting yet powerful nature of femininity.

"苗" (Miao) takes inspiration from the rich cultural heritage of the Miao people, reimagining traditional elements like spirals and geometric shapes into modern jewelry designs. The collection integrates bold lines and intricate textures, giving new life to the ancient art of Miao craftsmanship.

The "苏式园林" (Suzhou Garden) series looks to the tranquil beauty of traditional Chinese garden art, particularly the iconic Suzhou gardens, known for their elegant designs and serene ambiance. Inspired by architectural elements like windows and pavilions, this collection embodies the harmony between nature and humanity, using jade and intricate metalwork to evoke a sense of peaceful contemplation.

Each of ANNXU’s collections speaks to the designer’s commitment to exploring the intersection of culture, femininity, and artistic expression. Through jewelry, ANNXU weaves stories of strength, beauty, and independence, inviting women to connect deeply with the emotions and stories embedded in every piece. Whether drawing from traditional cultural symbols or abstract modern ideas, ANNXU’s creations are timeless expressions of femininity, strength, and grace.